Twilio (Segment) — Marketing Strategy & Operations Manager

Remote (US) · Mid-Senior (5+ yrs) · Marketing Operations / Strategy

About the role

Partner with the broader marketing organization to maximize business impact — using customer insight, funnel analysis, and business acumen to prioritize the marketing levers that drive revenue growth.

What you'll do

Own funnel analysis, marketing performance measurement, and reporting to leadership.
Prioritize where marketing invests — which levers move revenue, and where to pull back.
Build and maintain the martech and reporting stack (Marketo, Salesforce, BI/SQL).
Partner cross-functionally with Sales, RevOps, and Finance on the shared funnel.

Required

5+ years in marketing operations / strategy at a B2B SaaS company.
Strong analytics — SQL, dashboards (Looker/Tableau), funnel and attribution modeling.
Hands-on with martech — Marketo (or similar) and Salesforce.
Excellent cross-functional communication; can turn data into decisions leadership acts on.